Interview: Anaita Shroff explores the power of character in costume design

As a sought-after stylist and costume designer, Anaita Shroff has not only shaped the looks of celebrities such as Isha Ambani, Deepika Padukone, Aishwarya Rai and many others in B-town, she has also been one of the leading voices in the Indian fashion community for over three decades. While costume design happened by chance, Shroff’s maximalist fashion sense has played an important role in defining cultural conversations. In an interview with Vaishali Dar, Shroff talks about fashion in films, promoting homegrown talent, social media’s role in democratising fashion and her association with this year’s Chivas Luxe Collective as the ‘Alchemist of Glam’, among others.


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